Invite your community into your everyday
Stories are the quickest way to check in with the people who already follow your business. Share behind-the-scenes moments, ask questions and get answers in real time.

Make your Stories count
Start a conversation
Add a poll, a prompt or a hashtag sticker to any Story. Viewers can reply right from your Story.
Say more in one Story
Post videos up to 60 seconds, add a text overlay, or combine up to four photos into a photostrip.
Choose your audience
Share a Story with everyone or only with Close Friends, decide whether others can reshare it, and save the ones you want to keep with Add to Highlights.

Turn viewers into participants
Ask people what they think with a poll, collect questions and ideas with a prompt, or add a hashtag sticker so your Story connects to a bigger conversation.
Viewers can reply to any Story, so a quick check-in can turn into a real conversation with a customer.

Close Friends
Build a Close Friends list for your most loyal customers, your team or the people who get early looks at what you’re making.
When you post, choose Close Friends instead of Your Story and only the people on your list will see it.
Questions?
How long can a Story video be?
Story videos can be up to 60 seconds long. For longer vertical videos, post a Mini instead.
Learn moreCan I stop people from resharing my Story?
Yes. Story resharing is a setting you control, so you can decide whether other people can share your Stories.
Learn moreHow do I keep a Story around?
Use Add to Highlights to save the Stories you want people to keep finding.
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